by Liam Atkins

social media tools

3 Social media tools to save you time and money

Small business people, like me, are busy. We need to find as many ways to get a task done as quickly, efficiently and cost effectively as possible, whether it’s social media and marketing, servicing clients or looking after staff – while also maintaining a great quality at all times.

When it comes to social media marketing, the job of regularly creating, sharing and publishing consistent, good looking and engaging content, it can all become quite time consuming and a distraction from the day-to-day running of your business.

Here’s just 3 of my favourite tools and websites that I often use with and for my clients to ensure each piece of content produced for their social media marketing efforts is always on point, engaging and consistent with their current business branding.

Canva: Graphic Creation

Canva is an incredibly easy-to-use, drag-n-drop online graphic-design tool. Found over at canva.com it’s completely free to use (with paid for photo upgrades), with access to thousands of layouts and document formats, offering up the correct image sizes for both online and print media designs.

I mostly use Canva with social media content creation; Instagram and Facebook posts for example.

Despite being proficient in Adobe Photoshop, I find the free, ready made templates are just as good as anything you can design yourself. Although without the need for costly software on your computer.

Pixabay: Free Images

Canva does offer access to some free, ready-to-use photographs, to get the most out of it I’d recommend Pixabay.com. Pixabay is essentially just a website for sharing high quality public domain photos, illustrations, vector graphics, and film footage. With over 750,000 free photos, illustrations, and vectors and 3,100 videos – you’re bound to find a picture to suit your project or need.

Using a tool like Pixabay is so much safer than simply nabbing one from Google Images; they’re completely free to use often with zero accreditation to the original author needed.

Buffer: Social Scheduling

This very blog post may well have been scheduled to be posted to my Facebook, LinkedIn and Twitter via Buffer. Buffer, like other social media scheduling tools allow the user to upload a tonne of previously hand-crafted social media posts, to be drip posted across your chosen social media channels at specific times over the next couple of days.

Buffer gives you a bunch of default time slots (optimised for the most active times on social media of the day) that your posts will be dropped into whenever you add them to your Buffer. Of course, you can add to and customise any of the time slots in your schedule you see fit.

Social media scheduling tools are incredible time saving tools, I use Buffer to often re-post older blog post links and updates, alongside hand-posting timely content across my own channels at suitable times directly.

Buffer has a really simple interface, unlike other tools like Hootsuite, while also having a simple phone-app. I love the Buffer Google Chrome extension which allows you to just click the Buffer icon in your browser to automatically fill and optionally add to a new social post.

Social media marketing management in East Sussex

Do you need some help with your East Sussex based businesses social media marketing?

Covering daily social media posting, social media strategy and analytics alongside regular blog post writing for your website, email marketing and content creation, take a look at my Conquest Marketing Machine management service here.

social media marketing

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