Why does your small business need to be using email marketing more?
- Looking for more customers?
- Want to get more from your marketing budget?
- Need a marketing method that actually works?
It’s essential to be spending what limited marketing budget you do have, on things that actually get you results.
Here’s why your business needs to be focussing more time on email marketing…
Email marketing vs. Social media marketing
Despite how much time many us like to spend on Twitter or Facebook, email is still more effective as a business marketing tool.
Email drives more conversions e.g. people who actively choose to buy, download, or ‘action’ a task, than any other marketing channel, including search (Google) and social media.
With higher conversion rates than these two tactics combined, email, for conversions, is where you should be focussing your efforts. (Smartinsights.com)
Likewise, for businesses with Facebook Pages, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.
People WANT to hear from you!
Contrary to what most of us think, people actually WANT and even expect to hear from you by email.
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would actually like to get them daily!
Even more interesting, 61% of consumers genuinely like getting promotional emails weekly, with 38% wanting to receive them even more often!
Hubspot & Marketingsherpa
Email Return on Investment (ROI)
Email marketing offers up one of the best Return on Investments (ROI) of all internet marketing activities.
With a whopping ROI of 3800%. For every £1 you spend on email marketing, you can expect an average return of around £29!
And three-quarters of companies asked agree that email offers “excellent” to “good” ROI.
Time to follow the money?
If something is working for a business, they’ll continue to invest in it.
Companies across the world, especially here in the UK, will be continuing to invest in email marketing this year.
Over half of all businesses asked anticipate their company’s spend on email will increase throughout the year.
…they’re doing this because it works!
Ready to use email marketing more for your business?
I have helped businesses across East Sussex get the most out of their email marketing efforts. Learn about my Plan. Design. Deliver. Email marketing service. Or get in touch directly to get started.